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In the low-carbon era, stone companies embark on the road to brand success
The words "low-carbon life", "low-carbon economy", "low-carbon...", which advocate people to work and live in an energy-saving and emission-reducing manner, have gradually become well known. We all want to live in a natural and healthy environment. As a growing home improvement industry, of course, "low-carbon" is no exception. Low-carbon decoration has gradually gained popularity. Some owners have always favored low-carbon home products. Contact the stone industry, the stone industry today is also making unremitting efforts in response to low carbon.
The stone industry, as one of the industrial chains of the home furnishing industry, has caused people to smell the color of "stone" due to its "high pollution and high energy consumption". But insiders told us that stone companies are not necessarily synonymous with high pollution and high energy consumption.
It is reported that about dozens of stone enterprises in Yunfu have passed the certification of cleaner production. Some stone enterprises are already "high-tech enterprises" and "advanced technology enterprises", and have been awarded the title of "green building materials products". These stone enterprises have also taken the lead in terms of low-carbon environmental protection. Faced with the current situation of radiation and high pollution in stone enterprises, companies that can directly look at the problem and are full of urgency to change pressure to power have seized market opportunities.
Strict control of raw material links to reduce consumption and save resources
The country has been advocating energy saving and consumption reduction, and developing a low-carbon economy has become the general trend in the era and the global context. Faced with this general trend, the stone industry must seek the correct contingency strategy in order to find a bigger and better space for development. The stone industry takes the road of "low-carbon environmental protection" to select high-quality ore materials from the source as far as possible, to ensure that ore resources are not wasted, and to improve the utilization rate of raw materials.
To build a resource-saving industry in the stone industry, in addition to increasing the utilization rate of raw materials, it is also necessary to reduce the excavation of raw materials. At present, the concentration of the stone industry is low. In the production of billions of square meters in the entire industry, there are more than 3,000 companies that consume hundreds of millions of tons of natural mineral stones every year, and also use a lot of electricity and emit a lot of dust every year. And water pollution is also considerable. Even if it reaches 10 billion square meters in the next ten years, there will be tens of thousands of enterprises formed, and these homogeneous competitions are serious. The plundering of resources is extensive, which will greatly reduce the utilization rate of resources.
Stone enterprise's focus shifts to brand
After the Chinese stone industry experienced an extensive and unbranded seller's market, with the development of real estate and the advent of a low-carbon economy, competitors in the market have sprung up, and the strength of buyers and sellers has changed dramatically. Each dealer faces With this confusion: how to persuade consumers to finally choose their products under the temptation of many choices? After low-level competition such as price competition, color and style, and after-sales service, most dealers have embarked on the brand to win The way to build the core competitiveness of the enterprise with the brand, to create the unique charm of stone products with the brand, and to distance the competitors with the brand.
As the development of the terminal stone market matures, the brand image of stone is gradually highlighted as the first element of consumer recognition. Therefore, stone companies also began to seriously consider how to create a brand, through brand promotion to establish their position in the industry stone.